Amy Burgess

Amy Burgess is the Cohort leader for SCL's Admission and Marketing cohort, and the former Director of Admission and Marketing at Covenant Classical School in Fort Worth, TX. Amy started the Smart School Growth agency to help K-12 Classical schools reach their enrollment goals by using proven Admission and Marketing strategies. Schools are complicated “businesses.” The stakes are high, budgets are slim, and staffing is lean. Amy helps equip Admission and Marketing teams to clarify their schools' messages, tighten their marketing efforts, work with their Boards and School Heads to forecast enrollment (and therefore budgets), and enroll their faculty and staff in the mission to reach (and keep) more families.