From Recruitment to Retention: Practical Tools for Admission and Marketing Teams

Session Description

Where do classical schools get money to operate? Tuition. Where does tuition come from? Enrolled students. Where do those students come from? (And how can we find more of them?) That’s the big question.

Admission and Marketing drive the engine of a classical school by finding, recruiting, enrolling and retaining mission-appropriate families. But often we are winging it. Re-creating the wheel on every campus. Throwing money at haphazard marketing schemes hoping something will work eventually. Join us for this pre-conference track devoted entirely to improving the effectiveness of your admission and marketing efforts so you can grow your school.

Participants will be asked to complete a survey about their school’s current admission/marketing practices, and bring samples of specific materials to share. (A complete list will be provided to enrollees.)

Recommended reading: Building a StoryBrand, by Donald Miller

Speaker Bio
Peter Baur

Amy Burgess served as the Admission and Marketing Director at Covenant Classical School in Fort Worth for the past five years. She is also a StoryBrand Certified Guide, retained by the Society of Classical Learning to help classical Christian schools improve their marketing.



Peter Baur has been professionally involved in the field of independent school education for nearly forty years. His tenure has been marked by firsthand experience in nearly every aspect of K-12 private schools: Headmaster, admission, college guidance, development, community service, capital campaigns, conferences, strategic planning, events, marketing, camp director, teaching, and coaching. Stints include “elite” 150 + year old private schools in Philadelphia, PA, as well as young Classical Christian schools. He has taught in the middle and upper schools (Math and Economics) and coached soccer, basketball, baseball and at the college level in soccer. Peter holds two patents in Mobile Advertising. Peter is known for his ability to articulate the power and simplicity of a classical and Christian education. He has presented at national conferences including the Association of Classical Christian Schools, The Society for Classical Learning and the CiRCE Institute and has been a featured speaker at Classical Christian Schools across the United States.