Capital Campaign and Annual Fund Success

Learn more about Brad Layland's sessions at the 2022 Winter Symposium for Heads and Boards in St. Augustine.
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How to Maximize Capital Campaign Success

There are several key factors that make a huge impact on whether a capital campaign achieves its goal, and within the desired timeframe. If a capital campaign is in your school’s future, then you can begin to lay the groundwork for success right now. This presentation will discuss those factors and share some helpful tips for preparing for your campaign. Time will be made available for questions during this session.

The Ideal Annual Fund Strategy

If your school’s approach to fundraising relies heavily on events and mass communication, you may not be raising as much as you could for your annual fund. What if you could have most of your annual goal committed at the beginning of your new fiscal year, and spend most of the year thanking your partners and showing them the impact of their investments? This presentation will lay out some key principles and a framework to help you do just that. Time will be made available for questions during this session.

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