Admissions and Marketing
About the cohort
The Admissions and Marketing Cohort is designed to connect Admission/Marketing Directors at classical Christian schools across the country to build a support network of like-minded professionals who will help you do your job better. It will include strategic assignments between monthly meetings that will help you streamline your workflow, and make things like Board Reports and Prospective Parent Communication easier. It will include direct access to your cohort leader Elizabeth Perkins through regular “Open Office Hours” live on Zoom for asking specific questions about anything you’re facing at your school.
Meeting Dates and Time: Meets the fourth Monday of the month, 1-2:30pm CST, beginning August 29th
Meet Your Cohort Leader
We’ll get acquainted and look at what the year will hold for our cohort, then we’ll discuss best practices for New Family Surveys so you can have your survey ready by the time school starts (for delivery in October).
This month we’ll discuss Tours and Events. We’ll share best practices, lessons learned, and some fresh ideas to incorporate into your fall tours and prospective parents events.
Let’s dive in on Application Reviews so you’ll have time to make any revisions and improvements you want before you open applications for 2023-24! (We always live in the next school year, don’t we?)
Now it’s time to pull out your Parent Interview questions. We will help you craft that prime opportunity with applicant parents to hit all the information-gathering, vision-casting, retention-building goals.
Bring your Admission Assessment tools and let’s figure out what’s working, what’s not, and how we can make your assessments serve your admission goals better.
Contracts, Re-enrollment, Continuous enrollment? We’ll look at all the options and figure out what the best solution is for YOUR school’s mission. (There is no single “right” answer!)
This month we’ll discuss what a great Onboarding/Welcome program looks like for new families, from Welcome Bags to New Family Orientation and “connection” families. Getting off on the right foot with your new families will build your future retention numbers!
We’re going to cover all-things Communication this month. We’ll touch on automating “nurture” communication with prospective parents, as well as ongoing communication with current families (and how that translates into customer service and, ultimately, retention.)
Whew. The crazy-rush of Admission season is behind you. Let’s take a minute to celebrate, then look at Retention. What can we do to keep these new families for the long haul? “Retention begins in admission” — we’ll break it down and set you up for success.
May is Marketing Month in our cohort! Website reviews, social media marketing hacks, word-of-mouth marketing strategies — it’s all on the table. Bring your examples, your questions and your plans, and we’ll crowdsource them into marketing machines.
Admissions and Marketing cohort
SCL Member Schools receive 10% discount
Monthly Payment Options Available
Joining a cohort
Please reach out to Sarah Spencer at firstname.lastname@example.org