Meet Your Cohort Leader
Amy Burgess was the Admission and Marketing Director at Covenant Classical School in Fort Worth, TX, before she became a full-time marketing consultant. She works with clients in a variety of industries, from solopreneurs to multi-million dollar corporations, giving them the marketing messages they need to connect with their target audiences. Amy believes CCE has the power to change not only individual lives, but society at large, by the grace of God. She is committed to taking her experience with corporate clients and putting it to work for the best schools in the country.
Connect with a small group of Admission/Marketing Directors at classical Christian schools across the country to build a support network of like-minded professionals who will help you do your job better.
Regular “Open Office Hours” live on Zoom for asking Cohort Leader Amy Burgess specific questions about anything you’re facing at your school in between virtual meetings.
Strategic assignments between calls that will help you streamline your workflow, and make things like Board Reports and Prospective Parent Communication easier.
On-going “conversation” on the Marco Polo app for those who want to stay connected and ask in-the-moment questions between calls.
Social gatherings at SCL regional and national events
Scope & Format
- 10-10 monthly virtual meetings (January to December 2021), each 60-90 minutes in length to include a brief presentation on a key topic and open discussion time to share ideas, best practices, and past “wins” that might work for others in the future.
- Strategic “homework” assignments between meetings, such as gathering historical admission data, researching attrition issues, and gathering past marketing campaigns. Together we will analyze the data and make specific recommendations based on the issues faced at each school. (No two schools are exactly alike!)
- Resources and occasionally video content will be loaded to an online learning platform for easy access to expanded learning opportunities
The ten-module program will cover training and discussion in the following areas:
Contracts, Re-enrollment, Continuous enrollment? We’ll look at all the options and figure out what the best solution is for YOUR school’s mission. (There is no single “right” answer!)
This month we’ll discuss what a great Onboarding/Welcome program looks like for new families, from Welcome Bags to New Family Orientation and “connection” families. Getting off on the right foot with your new families will build your future retention numbers!
We’re going to cover all-things Communication this month. We’ll touch on automating “nurture” communication with prospective parents, as well as ongoing communication with current families (and how that translates into customer service and, ultimately, retention.)
Whew. The crazy-rush of Admission season is behind you. Let’s take a minute to celebrate, then look at Retention. What can we do to keep these new families for the long haul? “Retention begins in admission” — we’ll break it down and set you up for success.
May is Marketing Month in our cohort! Website reviews, social media marketing hacks, word-of-mouth marketing strategies — it’s all on the table. Bring your examples, your questions and your plans, and we’ll crowdsource them into marketing machines.
We’ll get acquainted and look at what the year will hold for our cohort, then we’ll discuss best practices for New Family Surveys so you can have your survey ready by the time school starts (for delivery in October).
This month we’ll discuss Tours and Events. We’ll share best practices, lessons learned, and some fresh ideas to incorporate into your fall tours and prospective parents events.
Let’s dive in on Application Reviews so you’ll have time to make any revisions and improvements you want before you open applications for 2022-23! (We always live in the next school year, don’t we?)
Now it’s time to pull out your Parent Interview questions. We will help you craft that prime opportunity with applicant parents to hit all the information-gathering, vision-casting, retention-building goals.
Bring your Admission Assessment tools and let’s figure out what’s working, what’s not, and how we can make your assessments serve your admission goals better.
SCL Member Schools will receive an additional 10% off, making it a total of 35% off = $1,430 annual / $119 per month