Teen and pre-teen years are formative already. How will 2020 impact the way Gen Z develops into functioning adults? The way we shape their worldview in this very moment can make the difference between anxiety and resilience – in Gen Z and in broader society. Take a cultural anthropological journey through Barna’s latest next-Gen research for practical insights on how to influence the cultural narrative shaping this generation for good.
Brooke Hempell, Barna Group’s Senior Vice President of Research, manages the firm’s research studies, from semi-annual polls that track the pulse of Americans’ beliefs and practices, to custom studies for para-church ministries, denominations, businesses and non-profit organizations. Through this work, Barna helps leaders gain insights into faith groups and the general population’s perspectives on faith and cultural issues. Prior to joining Barna, Brooke led market research engagements for clients in the pharmaceutical, financial services and retail industries for more than 15 years. She earned her B.S. in Business and Marketing from Cornell University. Brooke is active in church planting and racial reconciliation ministries and lives in Atlanta, GA.