ISM’s recommended alternative to mission statements as the sole centerpiece in marketing: a) the 12-word mission statement b) the ‘portrait of the graduate’ and c) the ‘characteristics of faculty professional excellence.’

Walker Buckalew

Executive Consultant, Independent School Management

In additon to his role as a consultant with ISM, a firm serving more than 4,000 school clients, Dr. Buckalew is also the author of eight non-fiction books and three Christian fiction books.