Director of Communication and Marketing

Position Summary: The Director of Communication and Marketing is a key member of the school's leadership team. This individual is responsible for marketing the school and overseeing all communication facets, both internally and externally. Duties include articulating and promoting the mission, vision, and identity of Providence, developing and implementing the long- and short-term marketing strategies, assisting with various school events, and utilizing marketing and public relations to achieve the School’s enrollment, development, and student retention goals.

Qualifications and Skills:
• Bachelor’s degree in communications, journalism, marketing, or a related discipline
• A minimum of four years of communications, marketing, public relations, or related experience
• Strong copywriting and copy-editing abilities
• Strong strategic planning skills for both internal and external communications
• Excellent written and verbal communication and presentation skills
• Demonstrated knowledge and proficiency in communications technologies, specifically email
marketing, website content management systems, and app management
• Understanding and working knowledge of copywriting, graphic design, layout, and publishing
• Experience overseeing and the creation of marketing materials such as print materials, website
management, and social media content management
• Familiarity with social media platforms and social media marketing
• Familiarity with Google Analytics, Mailchimp, Adobe Creative Suite

Essential Functions:
Marketing and Communication
• Implement and measure the success of short- and long-term marketing plans to positively reflect
Providence’s position in the Dallas and nationwide school market
• Collaborate with the Headmaster on school-wide communications
• Oversee the School’s online presence, including the school website and social media platforms
• Manage Marketing and Communications budget
• Oversee all marketing for internal and external events
• Create and place ads in local publications
• Manage the school-wide Communication Calendar
• Collaborate with various departments to oversee all major communications
• Oversee photography and videography production to support various areas of the School
• Manage the Crisis Communication Plan and update annually
• Assist with the execution of major school events like Back-to-School Night, Open House, Parent
Equipping Events, Testing/Observation Day, and other admission and alumni events
• Work closely with Parents’ Council, our parent volunteers, on various projects requiring
marketing and communications collateral and support
• Work closely with the Development Director and event chairs on promoting the Annual Fund
campaign, Book Fair, and Reading Rally
• Work closely with the Admission Director to develop promotional items for Open House, and
raise awareness of Open House, enrollment/re-enrollment deadlines, and other admissions-related
projects

Maintain Brand Identity
• Work with all departments to ensure the brand identity is maintained across all forms of marketing
and communication
• Maintain an excellent level of communication in all internal and external pieces that reinforce the
School’s mission, Brand Guidelines, and Style Guide
• Ensure that the School’s Core Values, Mission Statement, Vision Statement, and Portrait of the
Graduate are being communicated on a regular basis in a way that reinforces the strong identity of
the School
• Oversee the Style Guide and communication policies and train the School’s faculty and staff in
them

Regular Communication Tools
• Oversee the production and distribution of the following publications (not limited to this list):
-  The Monday Memo: a weekly newsletter distributed to Providence faculty, staff, and
parents
- The Annual Report: an annual publication to summarize the events of the past school year
and to thank our donors. This publication is received by current Providence faculty, staff,
parents, donors, and alumni
- Alumni Newsletters: biannual publication distributed digitally to Providence alumni
- School Directory
- Headmaster’s Newsletter
- Middle School Newsletter
- Providence app and website

Management
• Manage the Assistant to the Director of Communication and Marketing
• Manage the Yearbook Coordinator
• Manage the broad parent-led communication, including but not limited to: Parents’ Council
communications, room mother communications, and more