January 28, 2022
1:00 pm ET / 12:00 pm CT

More info coming soon, but go ahead and reserve your spot today!

Kristin Cole

As President, Kristin Cole provides strategic leadership to the agency account team, consults on crisis communications and reputation management projects, and leads the company’s vision and mission. She is constantly looking for cutting-edge ways the Agency can serve its clients.
Kristin joined ALRC in 2006 as an account executive. Her strong writing skills and strategic thinking enable her to serve high-profile clients garnering national media attention through creative strategies. During her time at the Agency, Kristin has managed a variety of film, book and ministry campaigns including working with high-profile leaders and clients such as Pastor Rick and Kay Warren and Saddleback Church; Anne Graham Lotz; Rev. Samuel Rodriguez and NHCLC; Christine Caine; and Dr. Albert R. Mohler, the Discovery Channel’s “Planet Earth” series, “Jesus Camp,” Jay Lowder Harvest Ministries and I Am Second.
Kristin’s leadership of the strategy and implementation on the public relations campaign for the release of Rosenberg’s novel, The Kremlin Conspiracy, resulted in the ALRC team winning the Public Relations Society of America (PRSA) Dallas’ 2018 Pegasus Awards for “Media Relations, Consumer” as well as “Projects Best in Show.”
Prior to joining the ALRC team, she acquired extensive experience working for an award-winning public relations and marketing firm in Nashville, Tenn. There, she served nationally-known clients such as The PGA of America, Durango Boot and Thomas Nelson Publishing.
Kristin is a graduate of Union University in Jackson, Tenn., where she earned a communication arts degree with an emphasis in public relations/advertising and was elected President of the Student Government Association.
She currently serves on the Union University Board of Regents and Religion Newswriters Association Membership Committee and co-chairs PRSA Dallas’ Honors and Awards Committee.

Kerri Ridenour

Kerri Ridenour, PHR, SHRM-CP, has worked with ALRC for over 15 years as a consultant specializing in the areas of operations, human resources and strategic planning. She permanently joined the Agency in May of 2006.
As Chief Operating Officer, she leads the Agency’s new business acquisitions and day-to-day operations as well as utilize her human resources expertise and certifications to consult on client crisis communications projects.
Kerri is a certified Professional in Human Resources (PHR) and also a SRHM Certified Personnel (SRHM-CP) Consultant who has been President of The Bask Group, Inc., a Dallas based consulting firm specializing in operations, personnel, strategic planning and compliance, started in 1983.
Her past clients with The Bask Group included TXU Energy, the Ronald McDonald House, A Pea in the Pod, CDC-USA, BGEM+D P.C., Murex N.A. Ltd and the Cosmetic & Maxillofacial Surgery Center.
She graduated Magna Cum Laude in 1979 with a Bachelors of Fine Arts degree from The University of South Dakota.