Marketing: Four Phases of Messaging: Following a Dynamic Enrollment Marketing Strategy

Mark Mountan discusses marketing strategies.

Do you have wheelbarrows full of information lined up in your admissions office that you readily dump on prospective parents when they inquire about your school? Do your enrollment materials and website provide an exhaustive explanation of your school, leaving no informational stone unturned? Actually, there’s a more successful way of introducing families to your school. mark Mountan of Peracto Counsulting will introduce you to a simple, 4-step process of presenting your school’s distinctive mission and vision to prospective families. The result is something that every school wants- increased enrollment inquiries and more opportunity to speak with prospective parents face-to face.

Mark Mountan

Mark Mountan is founder of Peracto Consulting and works exclusively with classical Christian schools in implementing comprehensive integrated marketing and communications strategies. He has worked with large and small schools alike. Mark is currently writing a book (scheduled for release in late 2008) designed to help classical Christian schools understand and implement best practices in marketing.

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