Skip to main content
Classical Christian Movement

Real Life Stories: Two Capital Campaigns in a Down Economy

By June 23, 2011January 30th, 2023No Comments

John Heaton and Leslie Moeller will share the details of their two school’ successful recent capital campaigns. Geneva School kicked off its first ever capital campaign in November 2008 immediately following the crash that became the worst recession in recent history. At the time, the school enrollment was just under 400 students and they offered grades K through 10. Three years later, the campaign has raised $6.5 million and funded a new upper school campus and a competition gym. New Covenant Schools went public with its first capital campaign two weeks after 9/11. Since that time, the school has grown to nearly 375 students, conducted a second campaign and is now heading into a third phase this summer, the economy notwithstanding. Heaton and Moeller will share the good, bad and ugly of raising money in tough times.

John Heaton

John Heaton is finishing his thirteenth year as the Headmaster at New Covenant Schools in Lynchburg, VA, serving 370 students in grades K-12. John is an Episcopal minister, and he and his wife Heidi, have four children from third through ninth grades. John holds a Masters degree in theology and is a candidate for the MA in Liberal Studies at Hollins University.

Leslie Moeller

Leslie Moeller has been a member of the School Board for Geneva School of Boerne, Texas for four years and has served as President for the past two years. Geneva has just completed its eleventh year and has a student enrollment of approximately 460 students in Kindergarten through twelfth grade. In addition to her board responsibilities, Leslie is one of two coaches who started the Geneva Forensic Team which competed in tournaments throughout the state and qualified for the State Championship Tournament this past spring. Leslie has previously taught middle school language arts and debate and served as Head of School at Geneva. She holds a BA in English Literature and Economics from the University of Virginia and she has a J.D from Boston College. Her two sons are in eighth and eleventh grades at Geneva and she has a three year old daughter still at home.

EARLY BIRD ENDS MAY 1ST

Summer Conference 2024 - National Harbor, Maryland

Join us for a gathering of classical Christian educators from around the world as we consider what it means to build school communities and welcome the outside through biblical hospitality.

As a member, you receive access to all of the most recent summer conference content, including 80+ workshops, plenary speakers, etc., plus access to the full library of past content.

Conference Sessions

Ensure increased visibility for your school by having it listed on the Find a School Map, connecting you with potential students and families seeking a classical Christian learning environment.

Map Feature

Unlock a wealth of exclusive resources, such as research studies and articles, providing valuable insights and knowledge for your school's continuous improvement.

Resources

Enable your school to easily post job openings and attract qualified candidates with the Career Center, simplifying the hiring process.

Career Center

Enjoy exclusive discounts on all SCL events and services, empowering you to access valuable resources and opportunities for your school's growth at a more affordable cost.

Exclusive Discounts

Get access to exclusive cohorts and workshops!

Cohorts and Workshops

SCL conducts school-wide surveys to provide relevant information to the classical Christian community as well as access to in-depth research with partner organizations like the Barna Group.

Research

A connected community of classical Christian thought leaders, including heads of school, board members, marketing and admissions directors, development and fundraising directors, academic deans, grammar and upper school heads, and teachers from all grade levels are here to support and encourage one another.

Community

Member-exclusive Coaching Call sessions. 15-20 online sessions each year from key-thought leaders on topics ranging from legal and operational issues to pedagogical and philosophical discussions. Think of it as a mini-conference each month!

Coaching Calls

Gain new insight, knowledge, and skills around best practices in a short, intensive format with workshops or a year-long mentorship experience with cohorts. Designed for administrators, teachers, parents, leaders, and department heads – anyone seeking to learn and grow in their role.

Conference & Workshops

Our network of seasoned professionals is available to navigate your questions and brainstorm solutions with you. Let us know how you want to direct your time and we will pair you with the senior leader that best suits your school’s unique needs.

Consulting