Demystifying Effective Fundraising

Jason Lewis June 30, 2012

Presented at:
SCL Conference 2012


Far too many organizations remain content with the most ineffective fundraising strategies characterized by mediocre events, low response rates, and high staff turnover. In this workshop, Jason will demonstrate that there are no secrets when it comes to raising extraordinary gifts, hiring a rock-star fundraiser and evaluating fundraising performance. With the help of three unorthodox planning techniques, Jason will show you how to develop an effective fundraising plan that aligns with our organization's mission and vision.


Classical Schools Fundraising


Jason Lewis
As BetterSchools’ fundraising leader, Jason Lewis currently assists classical, Christian school leaders in designing and implementing their strategic plan; hiring, training and coaching fundraising professionals; and evaluating their readiness for and execution of multi-million dollar capital campaigns. As the head of school and chief development officer at a classical, Christian school, Jason transitioned fundraising efforts from a conventional, arms-length approach to a high-touch, major gifts approach with clearly defined performance expectations for the school’s advancement officers. The centerpiece of this strategy—a performance management dashboard - has gained recognition among private school and nonprofit leaders as an effective tool for evaluating and increasing fundraising performance. In 2008, Jason received his initial certification as a Certified Fundraising Executive (Recertification, 2015); and, in 2011, he was recognized as a member of the Association of Fundraising Professionals’ Master Trainers. As a complement to his undergraduate studies in business, he completed his Master of Science in Nonprofit Management in 2010.

Other Contributions by Jason Lewis

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