Forecasting enrollment – and therefore available tuition dollars – is tricky business. The predictive data points range from number of tours and applications, to the number of seats available in each classroom, and the percentage of those seats that are discounted through financial assistance or faculty discounts.
Amy Burgess discusses how school boards, administration, and advancement can work together to achieve enrollment goals and create reliable budgeting forecasts.
Most school Admission/Marketing professionals have far more to do than they have time to accomplish. In this session, we’ll explore inexpensive (or free!) automation tools that can revolutionize the way you work. From website forms and automated emails, to scheduling tools and “sales flow” tracking for prospective families, we’ll find ways to save you time and hopefully make your job less stressful!
Amy Burgess was the Admission and Marketing Director at Covenant Classical School in Fort Worth, TX, before she became a full-time marketing consultant. She works with clients in a variety of industries, from solopreneurs to multi-million dollar corporations, giving them the marketing messages they need to connect with their target audiences. Amy believes CCE has the power to change not only individual lives, but society at large, by the grace of God. She is committed to taking her experience with corporate clients and putting it to work for the best schools in the country.
In admissions, we’re usually thinking about how to recruit
new students to ll our empty seats. But is there a way to have fewer empty seats in the first place? Yes! While most of the responsibility for retention falls outside of the Admission Department’s control, we will discuss ways to raise your retention rates by nurturing new families toward a long-term vision with tours, admission events, parent interviews and orientation.
Amy Burgess is a corporate marketing consultant with a heart for growing classical Christian schools. She spent five years as the Admission/Marketing Director at Covenant Classical School in Fort Worth, Texas, and continues to support SCL’s efforts to grow the CCE movement by growing individual schools. She loves to take strategic marketing tools and ideas from the corporate world and translate them for the benefit of classical schools.
