Perpetual Enrollment: Together Until Graduation

“We are the only industry that repeatedly requires our customers to make a decision about whether to continue using our services.” – Pat Bassett, former head of NAIS

Your cell phone company, your cable company, even your gym all operate on the premise that you will continue to pay for their services until you specifically request to terminate your contract. Why do we operate our schools any differently? Perpetual enrollment contracts assume that your families are going to stay. Why are you spending hours, days, even weeks, chasing down re-enrollment contracts from families who intend to return?

In this session, we’ll discuss what perpetual enrollment is, sample language for contracts and communications, timelines for implementation, pitfalls to avoid, and lessons we have learned from years 1-4 of Westminster Academy’s journey!

Elizabeth Perkins

Elizabeth Perkins is in her 7th year as the Director of Admission and Marketing for Westminster Academy in Memphis, TN. Prior to joining Westminster, she served as adjunct faculty in the Fogelman College of Business and Economics at the University of Memphis; teaching courses in organizational strategy, communications, and management. In her spare time, Elizabeth serves as the Director for the Memphis Ostrander awards (Memphis' theatre awards for collegiate, community, and professional theatre) and as a judge for high school theatre. Additionally, she serves on the board of directors at Theatre Memphis. Recently, Elizabeth was named by the Memphis Business Journal as one of the top “40 Under 40” in the Memphis area. In her "previous life" (AKA, before children!), Elizabeth was the Internal Communications Leader for the Capital Aviation Services division of General Electric. She holds a BA in political science from the University of Memphis, an MBA from Union University, and completed the Certification for Admission and Enrollment Professions in 2018. Elizabeth has presented several times on admission topics at previous conferences for SCL, ACCS, ERB, and the Association of Independent School Admission Professionals.

The Role of Faculty in Re-Enrollment

Are you an admission office of one? Or an admission office of five? What if you could harness the power of your entire faculty and staff? In this session, we will explore the role of faculty in re-enrollment and retention and how you can inspire them to assist you! Session will include a lecture and time for roundtable discussion. Bring ideas and best practices to share from your school and learn from each other.

Elizabeth Perkins

Elizabeth has been serving as the Director of Admission & Marketing for Westminster Academy in Memphis for three years. Prior to joining Westminster, Elizabeth served as adjunct faculty in the department of Management for the Fogelman College of Business and Economics at the University of Memphis. There, she drew on her experience as the Global Internal Communications Leader for GE’s Capital Aviation Services to teach courses in Management, Communication, Employee Engagement, and Human Resources. She holds an MBA from Union University and a degree in Political Science from the University of Memphis.