Retention Begins in Admission: Nurturing Long-Term Enrollment From Tour to Contract

In admissions, we’re usually thinking about how to recruit
new students to ll our empty seats. But is there a way to have fewer empty seats in the first place? Yes! While most of the responsibility for retention falls outside of the Admission Department’s control, we will discuss ways to raise your retention rates by nurturing new families toward a long-term vision with tours, admission events, parent interviews and orientation.

Amy Burgess

Amy Burgess is a corporate marketing consultant with a heart for growing classical Christian schools. She spent five years as the Admission/Marketing Director at Covenant Classical School in Fort Worth, Texas, and continues to support SCL’s efforts to grow the CCE movement by growing individual schools. She loves to take strategic marketing tools and ideas from the corporate world and translate them for the benefit of classical schools.

Enrollment Management: A Case Study in Attrition and Retention (Part II)

Enrollment and Re-Recruitment: Why do students come to your school? More importantly, why do they stay? Do you know? Are you sure? If not, you are quite possibly jeopardizing your ability to deliver on your mission. Building on the data of the preceding session, we will explore management and teacher strategies that will make a difference in a family’s decision for classical Christian education.

John Heaton

John Heaton is a native of Orlando, Florida. He has concluded his 20th year as the second Headmaster of New Covenant Schools in Lynchburg, Virginia. New Covenant is a classical Christian School serving around 450 students in Pre-K through 12th Grade.

Enrollment Management: A Case Study in Attrition and Retention (Part I)

What Matters Most at School: Data can show us precisely the driving factors that sustain academic excellence over time. How is this to be accomplished with GenX’ers and Millenials? This session will explore those drivers using New Covenant as a case study. The practical takeaways will include what school boards, administrations and faculties must do to achieve real academic results.

John Heaton

John Heaton is a native of Orlando, Florida. He has concluded his 20th year as the second Headmaster of New Covenant Schools in Lynchburg, Virginia. New Covenant is a classical Christian School serving around 450 students in Pre-K through 12th Grade.

Student Recruitment and Retention

Interactive discussion of the most effective means of moving prospective parents to enrolled students.

Peter Baur

Peter Baur serves as the Headmaster of Westminster Academy in Memphis, TN. He previously served as the Director of Admission for Westminster for several years prior to becoming the headmaster in 2012.

Keep ’em Coming: 5 Ways to Make Sure Your Parents Are Getting Their Money’s Worth

Christian education is one of the most costly investments parents will make for their children, and in the midst of a recession, many families are examining ever more closely the real value of the education our schools provide. How do we reassure parents that the investment is worth the sacrifice? What priorities should we set that will help our schools’ missions resonate with the families who are part of our community and whose students we’d like to keep?

Charles Evans

Chuck has been a proponent of classical Christian schooling since he became the founding Head of School of Faith Christian School in Roanoke, Virginia, in 1996. As a consultant since 2006, Chuck has assisted dozens of schools in various aspects of development. He was involved in the original leadership of SCL and helped co-found the Council on Educational Standards and Accountability (CESA). He is an annual presenter at the Van Lunen Center for Christian School Management's Fellows Program, and he teaches each summer at Vanderbilt University. Chuck and his wife, Julie, live in Austin. They are blessed with seven children, three dogs, two cats and a rabbit. Really.

First Touch – The Culture of the Admin Wing

First impressions are just that – FIRST Impressions. Is the mission of your school communicated clearly by your office staff? More importantly, does the “feel” of your admin wing welcome new and old members of your school? This seminar will address the culture of your Administrative Team, use of technology, and mission-based personal touch.

John Heaton

John Heaton is a native of Orlando, Florida. He has concluded his 20th year as the second Headmaster of New Covenant Schools in Lynchburg, Virginia. New Covenant is a classical Christian School serving around 450 students in Pre-K through 12th Grade.