How to establish a more effective and relational Annual fundraising plan

About the Workshop

Many schools’ fundraising efforts focus on a series of events that require a lot of effort relative to the funds they generate. Other schools raise money throughout the year for specific projects or needs but would be better off with a single, comprehensive annual fundraising plan There is a better way – one that is more relational and sustainable, and also maximizes results. In this six-week workshop, you will create a relational based annual fundraising plan for your school.

Meeting Dates and Times: Mondays at 3:30pm EST, beginning September 12 

Meet Your Workshop Leaders

Brad Layland, CEO, first learned the principles and practices of Taking Donors Seriously® as a college student in 1993, while seeking to raise personal support as a part-time staff member for Young Life. Over the course of 20 years at Young Life, he developed his passion for and expertise in relational fundraising, to the point where he was asked to train other area directors around the country, and eventually became the Chief Development Officer for the entire organization.

Brad’s expertise providing high level fundraising counsel to nonprofit organizations incorporates major donor strategies, training workshops, planned gift marketing, and capital campaign counsel. In recent years he has led capital campaigns for Intervarsity Christian Fellowship ($81 million), Union Rescue Mission ($83 million), The Bowery Mission ($27 million) and Veritas School ($5.3 million). He serves on the board of the Society for Classical Learning.

Brad is the founder of Endless Summer Realty, the largest residential real estate brokerage in St. Augustine, closing over $170 million in transactions in 2020. He is a founding parent and board member of Veritas Classical School, which has grown to over 150 students in four years. His entrepreneurial success has allowed Brad to experience the joy of generosity, and gain a special understanding of the mindset of a major donor.

Brad received his B.A. in Communications from the University of Florida and his M.A. in Theology from Fuller Theological Seminary. He and his wife, Wendy reside in St. Augustine, Florida and have four children.
Brad Layland
CEO, Focus Group
Justin Forbes, Consultant, has provided counsel and training for multiple years, working with nonprofit organizations, churches, and the national training department of Young Life. Having spent 10 years in the field with Young Life, Justin is experienced in recruiting, training, and developing teams that engage in volunteer development, fundraising strategies, and donor relations. He is passionate about developing a vision of donor development that engages donors in ministry, helping them participate in God’s work in the world. He has trained over 300 individuals in the principles and practices of the Taking Donors Seriously® framework.

Justin holds degrees from Flagler College, Fuller Theological Seminary, and Princeton Theological Seminary. Justin is on the local board for Young Life, loves his local church, and is kept busy by his wonderful six children and (not as wonderful) small dog. He and his wife, Bethany, live in St. Augustine Florida.
Justin Forbes
Consultant, Young Life


fundraising plan workshop

$ 679
  • SCL Member Schools receive 10% discount


Please reach out to Sarah Spencer at