Fundraising & Development Cohort

Brad Layland

Meet Your Cohort Leaders

Brad Layland is the CEO of The FOCUS Group. The FOCUS Group’s mission is to build the Kingdom of God by helping ministries and nonprofits have the financial resources they need to fulfill their missions. The FOCUS Group currently serves over 100 organizations around the world, including twelve classical Christian schools. Brad lives in St. Augustine, Florida, where he is a founding parent and serves on the board of trustees for Veritas Classical School. In addition, he serves as the board chair for Young Life St. Augustine and Christian Surfers USA, and as an elder at Good News Presbyterian Church (PCA). Brad earned a B.A. in Communications from the University of Florida and a M.A. in Theology from Fuller Seminary.

Tom MacAdam is an accomplished fundraising professional, with two decades of experience leading development efforts in non-profits focused on missions, higher education and publishing. His expertise includes providing fundraising counsel to nonprofit organizations, including promotional and marketing messaging, direct response fundraising strategy, major donor and planned gift development, and capital campaign counsel. Tom earned a B.A. in Psychology from Purdue University and a J.D. from the University of Illinois. Three of his children attended Clapham School, a classical Christian school in Wheaton, Illinois.

Tom MacAdam


Office Hours

Bi-monthly “Office Hours” for 1-1 direct access to Brad Layland and The FOCUS Group team co-leader to ask specific questions about your school and situation in between virtual meetings.


Intimate group of 8-10 participants to ensure relational depth and connection with colleagues from across the country.


Access to the Taking Donors Seriously® e-learning course for high-level training and as a reference tool.


Access to a “tool box” via a shared folder of carefully curated collection of tools, resources and articles.


Social gatherings with cohorts at SCL regional and national gatherings. 

Scope & Format

  • Twelve monthly virtual meetings, each 90 minutes in length, to include a brief presentation on a key topic and open discussion time for issues and challenges.
  • Early sessions will focus more on training, with the later sessions focused more on implementation and execution.
  • One to two hours of monthly homework in between meetings – i.e., applying the training.
  • The FOCUS Group will conduct prospect giving capacity research on a list of 200 names per participant.
  • Review of a draft case statement by a consultant from The FOCUS Group.

Cohort Syllabus

Course Curriculum

Over a twelve-month period, this program will provide training with the six modules listed below, as well as discussion and execution.

  • Key principles of fundraising
  • Annual funds versus capital campaigns
  • The Taking Donors Seriously® framework
  • What is a “case statement”?
  • The 10 key elements of a case statement
  • How to use a case statement
  • How to best leverage key staff members
  • How to recruit volunteers to help with fundraising – and manage them effectively
  • How to engage your board in fundraising
  • Identifying and segmenting prospects
  • How to us prospect research
  • Segmenting your donor list
  • Applying the 80/20 principle
  • Developing a cultivation strategy for each prospect and donor
  • Developing a year-long annual fundraising plan to achieve your goal
  • The art and science of fundraising
  • The four stages and four steps of the cultivation process
  • How to make an “Ask”
  • How much should I ask for?
Total Cost
Regular Price = $2,950
25% Discount for Launch Year = $2,212 ($184 per month)

SCL Member Schools will receive an additional 10% off, making it a total of 35% off = $1,917 annual.

Apply Now