Demystifying Effective Fund-Raising

Jason Lewis June 10, 2013

Presented at:
SCL Conference 2013


Private schools are notorious for being especially dependent upon the least effective and most inefficient fundraising techniques on the planet. Championed by headmasters, directors, board members, consultants and software companies, the sacred cows of professional fundraising won’t be losing their tenured spots in your development plan anytime soon. That is unless after attending this workshop you have the courage to make some changes. In this workshop, you will discover that there is no mystery when it comes to increased fundraising performance. If your school wants to revolutionize your fundraising efforts with an unorthodox yet highly-effective approach, here’s your opportunity.


Development Fundraising Strategies


Jason Lewis
As BetterSchools’ fundraising leader, Jason Lewis currently assists classical, Christian school leaders in designing and implementing their strategic plan; hiring, training and coaching fundraising professionals; and evaluating their readiness for and execution of multi-million dollar capital campaigns. As the head of school and chief development officer at a classical, Christian school, Jason transitioned fundraising efforts from a conventional, arms-length approach to a high-touch, major gifts approach with clearly defined performance expectations for the school’s advancement officers. The centerpiece of this strategy—a performance management dashboard - has gained recognition among private school and nonprofit leaders as an effective tool for evaluating and increasing fundraising performance. In 2008, Jason received his initial certification as a Certified Fundraising Executive (Recertification, 2015); and, in 2011, he was recognized as a member of the Association of Fundraising Professionals’ Master Trainers. As a complement to his undergraduate studies in business, he completed his Master of Science in Nonprofit Management in 2010.

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