Enrollment Management: A Case Study in Attrition and Retention (PART 2)

John Heaton November 9, 2018

Presented at:
2018 SCL Annual Conference


Enrollment and Re-Recruitment: Why do students come to your school? More importantly, why do they stay? Do you know? Are you sure? If not, you are quite possibly jeopardizing your ability to deliver on your mission. Building on the data of the preceding session, we will explore management and teacher strategies that will make a difference in a family’s decision for Classical Christian education.


Administration Admissions Classical Education Classical Schools Enrollment management Mission Strategies Teachers


John Heaton
John Heaton is a native of Orlando, Florida. He has concluded his 20th year as the second Headmaster of New Covenant Schools in Lynchburg, Virginia. New Covenant is a Classical Christian School serving around 450 students in Pre-K through 12th Grade.

Other Contributions by John Heaton

Creating a Vibrant Faculty Culture

Article - SCL Conference 2011

Technology in the Classical School Classroom

Article - SCL Conference 2016

Recommended Resources

Web Tools for Schools
Article by Mark Palmer in - SCL Conference 2014
Standards and Accountability for Christian Schools
Article by Timothy Wiens in - SCL Conference 2011
Common Core, AdvancED, and Changes in the Works
Article by David Goodwin in - SCL Conference 2015