Marketing Manager

Job Title: Marketing Manager

Company: TV Jackets

Location: United States (Remote)

About Us: TV Jackets is a fast-growing e-commerce brand that creates high-quality, fan-inspired jackets based on popular TV shows, movies, and video games. We are dedicated to bringing iconic apparel to life for passionate fans worldwide.

Job Summary: We are seeking an experienced and creative Marketing Manager to lead our brand's marketing strategy and execution. You will be responsible for driving brand awareness, customer engagement, and sales across various digital channels. The ideal candidate has a passion for pop culture and a proven track record of successful e-commerce marketing campaigns.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our product lines and brand identity.
• Manage all digital marketing channels, including social media, email marketing, content creation, and paid advertising.
• Create and oversee marketing campaigns that highlight both new releases and fan-favorite items, such as our rugged adventure-themed styles and our popular red Carhartt jacket inspired collections.
• Collaborate with the creative and product teams to ensure a cohesive brand message and successful product launches.
• Analyze market trends, consumer data, and competitor activities to identify growth opportunities.
• Monitor, report on, and optimize campaign performance against key performance indicators (KPIs).

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in a digital marketing role, preferably within the e-commerce or apparel industry.
• Strong understanding of social media platforms and content marketing best practices.
• Excellent written and verbal communication skills.
• Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights).
• A passion for video games, TV shows, and pop culture is a plus.

Why Join Us?

• Be a key player in a dynamic and rapidly expanding company.
• Work on exciting projects that connect directly with passionate fan communities.
• Join a collaborative and supportive team environment.
• Competitive salary and benefits.

How to Apply: Please submit your resume and a brief cover letter explaining why you are a great fit for this role.