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Abstract: In this workshop, classical school leaders looking to improve family retention and increase enrollment will learn how to leverage the StoryBrand 7-part framework to create compelling narratives that resonate with their families. They’ll also discover how to integrate AI and automation into their marketing strategy to simplify their job, maximize their efforts, and attract families who align with their school’s values without hiring additional staff.


 

 

Clay Vaughan has successfully served business leaders in growing their business and sharing their stories. Clay owns multiple businesses, he is the founder of Reverent Wedding Films- a multi-million dollar business, and even has his own podcast called Good Business, where he inspires business leaders to continue their pursuit of success while still maintaining their values. Clay has been a business coach and guide to many entrepreneurs, helping them reach their goals, and he loves serving new business leaders.

As a member, you receive access to all of the most recent summer conference content, including 80+ workshops, plenary speakers, etc., plus access to the full library of past content.

Conference Sessions

Ensure increased visibility for your school by having it listed on the Find a School Map, connecting you with potential students and families seeking a classical Christian learning environment.

Map Feature

Unlock a wealth of exclusive resources, such as research studies and articles, providing valuable insights and knowledge for your school's continuous improvement.

Resources

Enable your school to easily post job openings and attract qualified candidates with the Career Center, simplifying the hiring process.

Career Center

Enjoy exclusive discounts on all SCL events and services, empowering you to access valuable resources and opportunities for your school's growth at a more affordable cost.

Exclusive Discounts

Get access to exclusive cohorts and workshops!

Cohorts and Workshops

SCL conducts school-wide surveys to provide relevant information to the classical Christian community as well as access to in-depth research with partner organizations like the Barna Group.

Research

A connected community of classical Christian thought leaders, including heads of school, board members, marketing and admissions directors, development and fundraising directors, academic deans, grammar and upper school heads, and teachers from all grade levels are here to support and encourage one another.

Community

Member-exclusive Coaching Call sessions. 15-20 online sessions each year from key-thought leaders on topics ranging from legal and operational issues to pedagogical and philosophical discussions. Think of it as a mini-conference each month!

Coaching Calls

Gain new insight, knowledge, and skills around best practices in a short, intensive format with workshops or a year-long mentorship experience with cohorts. Designed for administrators, teachers, parents, leaders, and department heads – anyone seeking to learn and grow in their role.

Conference & Workshops

Our network of seasoned professionals is available to navigate your questions and brainstorm solutions with you. Let us know how you want to direct your time and we will pair you with the senior leader that best suits your school’s unique needs.

Consulting