Abstract: You successfully implemented perpetual enrollment and your families have signed their last contracts! Now what? How do you onboard new families with perpetual enrollment? How do you communicate each year with your returning families that they are, in fact, enrolled?! How can you be sure your numbers are accurate as you set the budget and fill your available class seats?
We’ll share lessons learned from Westminster Academy on keeping parents informed and on-board with perpetual enrollment.
Elizabeth Perkins is in her 9th year as the Director of Admission and Marketing for Westminster Academy in Memphis, TN. Prior to joining Westminster, she served as adjunct faculty in the Fogelman College of Business and Economics at the University of Memphis, teaching courses in organizational strategy, communications, and management. In her spare time, Elizabeth serves as the Director for the Memphis Ostrander awards (Memphis’ theater awards for collegiate, community, and professional theater) and as a judge for high school theater. Additionally, she serves on the board of directors at Theatre Memphis. Recently, Elizabeth was named by the Memphis Business Journal as one of the top “40 Under 40” in the Memphis area. In her “previous life” (AKA, before children!), Elizabeth was the Internal Communications Leader for the Capital Aviation Services division of General Electric. She holds a BA in Political Science from the University of Memphis, an MBA from Union University, and completed the Certification for Admission and Enrollment Professions in 2018. Elizabeth has presented several times on admission topics at previous conferences for SCL, ACCS, ERB, and the Association of Independent School Admission Professionals.
